Two Wheel Gear started as a basement product invention that has morphed into a full on lifestyle brand for a downtown culture that bikes to work. Two Wheel Gear’s marketing campaigns have started the company down the road to becoming a treasured Canadian brand and landed itself on shelves of MEC stores across the country. In online media, Two Wheel Gear has created award winning videos including the Canadian International Film Fest and the Audience Awards for the Action Adventure Competition. In 2016, Two Wheel Gear sponsored 2-time Winter Olympian Georgia Simmerling in her switch to Track Cycling in the Rio Olympics where her team won the Bronze medal. They are active offline in community work with Hub (Bike to Work Week), corporate partnerships with Vancity, Oxford Properties and Brodie Bikes. Their hilarious videos of executives in the bike locker room created facebook engagement campaigns that have been taught in digital marketing classrooms like Red Academy.