A Look at the Canadian Company that’s Revolutionizing the AdTech Market

The seismic shift brought by the COVID-19 pandemic catalyzed explosive growth in digital activity, propelling the demand for precise virtual advertising technologies. At the forefront of this transformation is Canadian digital advertising powerhouse, Zoomd Technologies (TSXV: ZOMD).
Established in 2012 by a quartet of Israeli entrepreneurs, Zoomd originated as an advanced internal search engine that allows publishers to optimize their site engine for monetizing through e-commerce technologies and effective digital campaigns.

7 Red Flags that Indicate Your Marketing Strategy Needs an Overhaul

With a quarter-century of marketing expertise, I can swiftly pinpoint a business’s marketing strengths and weaknesses. More often than not, the issue boils down to the absence of a results-oriented marketing strategy. 
Many businesses I observe not only lack a plan but also have no clue where their leads are coming from.
To reassess your marketing strategy, I’ve outlined 7 telltale signs that suggest your marketing strategy needs a revamp:
Your Message Mirrors …

Plurilock and the Rise of Generative AI in Enterprise Security

In an age where strong passwords and antivirus software no longer offer sufficient protection, businesses must be prepared for inevitable security breaches and act swiftly to neutralize threats, says Ian Paterson, CEO of cybersecurity firm Plurilock. 
Founded by a team of University of Victoria researchers, Plurilock has carved out a niche in zero-trust authentication using behavioral biometrics and Data Loss Prevention (DLP) technologies. 
The Victoria-based company has seen exponential growth, executing a …

The Rise of Vaping Technology in Canada

Vaping technology in Canada has seen a remarkable rise over the past few years. This trend reflects a global shift, but there are unique aspects to how it has evolved in the Canadian context. Among these is the emergence of Canada’s best vape store, offering a diverse range of products to cater to the growing demand and preferences of Canadian vapers.
Let’s dive into this phenomenon and explore the factors that have contributed to the growth of vaping technology in Canada.
The Appeal of Vaping Technology
One of the primary reasons behind the popularity of vaping in …

Conquest Planning and CapIntel Collaborate to Expand AI-Powered Financial Advisory Services

Conquest Planning, headquartered in Winnipeg, has joined forces with Toronto-based CapIntel, another FinTech company specializing in wealth management. 
The collaboration integrates Conquest’s Strategic Advice Manager (SAM), an AI-driven financial planning tool, into CapIntel’s platform, which serves over 12,000 financial advisors in North America.
The joint venture aims to expand Conquest’s market presence while enhancing the financial advising capacities on CapIntel’s sales platform for …