A Look at the Canadian Company that’s Revolutionizing the AdTech Market

The seismic shift brought by the COVID-19 pandemic catalyzed explosive growth in digital activity, propelling the demand for precise virtual advertising technologies. At the forefront of this transformation is Canadian digital advertising powerhouse, Zoomd Technologies (TSXV: ZOMD).
Established in 2012 by a quartet of Israeli entrepreneurs, Zoomd originated as an advanced internal search engine that allows publishers to optimize their site engine for monetizing through e-commerce technologies and effective digital campaigns.

Arrest of Huawei’s CFO in Canada Adds Fuel to Trade War Worries

The arrest of Meng Wanzhou, the Chief Financial Officer of Huawei Technologies, by Canadian authorities in December 2018 has amplified concerns over the escalating trade war between the United States and China. 
Huawei, which is a Chinese multinational technology company, is one of the world’s largest producers of telecommunications equipment and smartphones. Meng, who is also the daughter of Huawei’s founder, Ren Zhengfei, was arrested in Vancouver at the request of the United States, on allegations of fraud related to U.S. sanctions against Iran….

Amazon to Raise Pay for Contract Delivery Drivers, Effective Next Month

Amazon is set to give a salary boost to its contracted delivery drivers, announcing a $440 million investment in its third-party delivery program for the year. The aim is to lift the average hourly wage to $20.50 by the middle of October.
Introduced in 2018, the Amazon Delivery Service Partner (DSP) program helps entrepreneurs establish delivery operations by providing them access to Amazon’s resources. Over its five-year existence, the program has received more than $8.9 billion in investment from Amazon, created nearly 280,000 driving positions, and …

7 Red Flags that Indicate Your Marketing Strategy Needs an Overhaul

With a quarter-century of marketing expertise, I can swiftly pinpoint a business’s marketing strengths and weaknesses. More often than not, the issue boils down to the absence of a results-oriented marketing strategy. 
Many businesses I observe not only lack a plan but also have no clue where their leads are coming from.
To reassess your marketing strategy, I’ve outlined 7 telltale signs that suggest your marketing strategy needs a revamp:
Your Message Mirrors …

Master Startup Marketing with These 7 Key Strategies for Streamlining Your Business

Launching a new business is both exciting and demanding. As a founder, you’ll find yourself juggling various roles, with marketing being a critical one. It’s crucial for building your brand, engaging customers, and scaling your business. 
To help you with that, here are 7 actionable strategies to manage your dual roles effectively:
1. Formulate a Robust Marketing Strategy
A well-designed marketing strategy acts as your blueprint for success. Establish …

Looking for a Career as a Front-End Software Developer in Canada? These 3 Companies are Hiring Right Now!

Canadian firms are on the hunt for front-end software developers to create exceptional user interfaces based on their existing back-end infrastructures. 
So if you’re looking to land a job as a front-end software developer, below are some companies actively recruiting across the nation you want to check out:

Plurilock and the Rise of Generative AI in Enterprise Security

In an age where strong passwords and antivirus software no longer offer sufficient protection, businesses must be prepared for inevitable security breaches and act swiftly to neutralize threats, says Ian Paterson, CEO of cybersecurity firm Plurilock. 
Founded by a team of University of Victoria researchers, Plurilock has carved out a niche in zero-trust authentication using behavioral biometrics and Data Loss Prevention (DLP) technologies. 
The Victoria-based company has seen exponential growth, executing a …

The Future of Employment: Understanding Gen Z Preferences and Startup Opportunities

The landscape of employment is rapidly evolving as we navigate through the third decade of the 21st century. The millennial wave that stormed the corporate citadels with its disruptive ideas and start-up culture is now giving way to Generation Z. 
Born between the mid-1990s and early 2010s, Gen Z is entering the workforce in droves, armed with a fresh perspective on what they want from their careers. 
Understanding their preferences is not just pivotal for HR departments but also holds invaluable insights for …