Shaina Azad’s multifaceted background provided her with the upper hand in creating an eye-stopping, colour cosmetic line that took social media by storm. SUVA Beauty was created less than four years ago and started out of Shaina’s backpack. She would set up shop in food courts around the city selling her product to other artists and enthusiasts. With her business and marketing background coming together with her years of experience working in TV and Film the brand exploded overnight on social media. SUVA is now retailed in over 30 countries around the world with key brick and mortar retailers like Macy’s, Bloomingdales and Forever 21.
Shaina is also a community leader with her own mentorship program through SUVA which empowers young women looking to get into business. Shaina is also a mentor through FWE and WEC. SUVA consistently gives back to the community through their quarterly donations to the women’s shelters and local food banks. As a company that has shown year over year growth