The City recognizes the value of small businesses to the community and is committed to helping entrepreneurs establish themselves. We believe we should win the award as we continuously strive to support our small business community through innovative strategies and programs. Over the past 2 years the City has piloted a placemaking program PLAY Embrace the Space; which enables community collaboration to transform public spaces into people places. The City has utilized this program to connect and support local business owners in taking ownership of their neighbourhoods, creating a defined “sense of place”, and incentivize locals and visitors alike to explore and support small businesses. Through a variety of different activations the PLAY program has helped to further define and create vibrancy within the Lower Lonsdale neighbourhood. The innovation of this program is unique to the City of North Vancouver with its focus on supporting small businesses through public space activations.