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M·Y·O Cosmetic Cases

Surrey, BC Premier's People's Choice:
Nominee
Employees: 1 In Business Since: 2015

OUR INNOVATION

The M·Y·O Cosmetic Case Pro-Kit, a first-of-its-kind, signals a new era in ‘on-the-job’ efficiency for Makeup Artists saving time, space and weight in our secure eco-conscious case. Our product increases on the job efficiency, saving money by saving time and alleviating physical strain by saving weight and space in makeup artists makeup bags.

 

The M·Y·O [Makeup Your Own] Case is a fully customizable magnetic makeup palette that safely stows makeup, regular and pan, makeup accessories and in our M·Y·O Makeup Pods [patent pending], creams, powders, liquid makeup and more.  Traditional magnetic makeup palettes only hold pan makeup, M·Y·O Cosmetic Case Pro-Kit has multiple innovative first-of-a kind added features for versatility and flexability of use.

 

With 20 years of experience in business development and corporate training, Suzanne was a sought after consultant. Companies relied on her expertise to help them increase productivity and save time, money and resources. Without a doubt, Suzanne’s specialty was efficiency. But when it came to her daily beauty routine, she found herself constantly frustrated by inefficiency of her overflowing makeup drawer and bulky makeup bag and had a desire to streamline her makeup cutting down on wasteful cosmetic packaging.

 

“In my research I discovered that even with so many innovative beauty products on the market, not a single cosmetic case existed that met the needs of not only what I was looking for, I discovered a huge opportunity to improve the efficiency of professional makeup artists who use magnetic makeup palettes daily and are always looking for better, more efficient, ways to organize and streamline their makeup kit for work.

With this realization, and business background, I focused my attention on finding the perfect solution — and not too long after, the M·Y·O Cosmetic Case was born!

 

Working in collaboration with the local professional and Hollywood award winning makeup artists, our cases were designed 100% with our customers in mind.” -Suzanne Carter

INNOVATIVE DESIGN FOR EFFICIENCY, SUSTAINABILITY, HEALTH & HYGIENE

Most plastic packaging is used only once before being thrown away and the cosmetic industry is one of the largest contributors. M·Y·O Cosmetic Cases committed to rethinking the way we use makeup and makeup packaging with an approach to ensure our product does not become this kind of waste and is, in fact, designed to cut down on cosmetic packaging.

 

Our cases are designed to stand the test of time — to be used, reused and eventually recycled. With a long list of criteria, a great deal of thought went into the innovation of our M·Y·O Cosmetic Case with the core focus of efficiency and sustainability. Working with professional design engineers we methodically designed our case to ensure it can seamlessly be used with single refillable makeup products cutting out needless packaging and waste. To complement this, we created M·Y·O Makeup Pods, which are eco-refillable containers for creams, lotions, powders and more.

 

Equally as important, we focused on using medical grade materials to keep makeup, in our case and makeup pods, safe and hygienic. Our case and pods can be cleaned with soap and water or rubbing alcohol to sterilize it.

 

IMPROVING EFFICIENCY

Fast, efficient, lightweight, easy to hold, easy to access and hygienic (able to sterilize with rubbing alcohol). Makeup Artists can often carry up to 5-7 actor bags for touch ups during shooting, at .5 of a pound or 225 grams our MYO Case Pro Kits have changed their lives. Makeup Artists are faster, more efficient and able to ‘lighten the load’ mindful of the health of their bodies and specifically, backs.

 

The M·Y·O Case Pro Kit is currently being used on TV/Film sets, photo shoot sets and backstage at fashion runway shows as a touch up kit. Makeup Artists already purchase single pan makeup (curating their own palettes) that magnetically pop right into our M·Y·O Cosmetic Cases.  For touch ups, makeup artist require approximately a pea size of lip product, concealer, foundation, eye brow color, blush, highlighter, setting powder, etc… and our magnetic M·Y·O Makeup Pods are perfect for this task. Instead of digging through actor (client) on-set makeup bags for full sizes of these products, they can now transfer all they need into the handheld (the size of a large cell phone) M·Y·O Cosmetic Case.

 

Note: Actors/Clients like to work with Makeup Artists where they can see the use of sterilized containers and for hygiene, single use products applications or a kit created specifically for them – our M·Y·O Cases meet this criteria.

 

M·Y·O Cosmetic Case Magnetic makeup palette has the ability to:

  • hold regular makeup including pan, liners, pencils, brushes, spatulas, makeup pods etc..
  • quickly access makeup
  • use magnetic dividers to hold makeup and accessories from moving around in the case and as a visual divider
  • keep makeup secure, hygienic and safe
  • to take creams, lotions and powders for touch ups or travel
  • stay securely latched
  • seal with a gasket in the unexpected event of dropping the case possibly breaking makeup

(in testing over 70% of the time makeup did not break) or liquid makeup / skincare leaking to prevent it getting into your makeup

  • be lightweight and an ergonomically handheld size
  • offer a more sustainable beauty option, to be used, washed, sanitized and re-used also reducing clutter & packaging
  • be a sturdy, Stylishly compact case.

 

MAKEUP ARTISTS ARE SAYING:

  • “M·Y·O Beauty Pods are genius, pure genius!”
  • “fabulously lightweight and never pops open”
  • “fast on final touches, I love these cases!”
    ·    “fast on final touches, I love these cases!”
  • “the magnetic style sticks and secure seal, absolutely brilliant”
  • “this case is truly an answer to our makeup artist prayers… want to let you know how much I’m loving using this case!!!”

 

OUR SOCIAL CONSCIOUS IMPACT

Our company’s foundation is built on conducting our operations in an environmentally, ethically and socially responsible manner. These values guide all of our business decisions, from the sustainable materials we use to the organizations we work with.

 

OUR INDUSTRY IMPACT

M·Y·O Case Pro Kits are being used on set of:  Supergirl, Salvation, Supernatural, The 100, Riverdale, Schitt’s Creek, The Good Doctor, The Chilling Adventures of Sabrina, Vikings, Sneaky Pete, Terminator 6 and many, many more. It is also being used in theatre, on Broadway NYC and LA, editorial fashion shoots and backstage for fashion runway shows.

 

THE BEAUTY OF SUPPORTING OTHERS

M·Y·O Cosmetic Cases Inc. supports SheEO as an Activator. SheEO is a radically redesigned ecosystem that supports, finances, and celebrates female innovators. SheEO focuses on bringing out the best of women by being radically generous to one another.

 

Each years cohort has 500 Activators contributing $1100 as an Act of Radical Generosity. The money is pooled together and loaned out at zero percent interest to five women-led Ventures selected by the Activators. The loans are paid back over five years and then loaned out again, creating a perpetual fund which we will pass on to our daughters, nieces and granddaughters All Ventures are revenue generating with export potential and are creating a better world through their business model or their product and service.

 

REDUCING OUR ENVIRONMENTAL FOOTPRINT

We are committed to reducing our carbon footprint with a goal to be carbon positive. In addition to our commitment of having our cases Made in Canada, Delta BC, and driving an electric car, we have partnered with The World Tree Carbon Offset Program (WTCOP). M·Y·O is committed to planting a minimum of one acre per year of WTCOP Empress Splendor trees — which absorb 11 times more carbon than any other tree. These trees are grown through a supported network of experienced farmers, generating income for them and offsetting millions of tons of carbon in the process. Each M·Y·O Cosmetic Case sale contributes towards purchasing these amazing trees.

 

SUSTAINABLE MATERIALS

By purchasing our products, customers are making an eco-conscious life-style choice. The durability of our cases offer longevity, and our makeup pods enable you to purchase single refill makeup products that cut out needless packaging and waste.

 

What Are Our Products Made Of?

The sustainable materials used in each component of our products have been chosen with the utmost consideration for recyclability and quality, in order to keep your personal cosmetics healthy and safe.

 

M·Y·O Cosmetic Case®

  • Recyclable
  • Composed of food grade material
  • Varnish-free exterior ensures our cases can be recycled at the end of their life
  • FDA Compliant
  • Underwriter Laboratories* Compliant

*Underwriter Laboratories is a world leader in product safety testing and certification

M·Y·O Beauty/Makeup Pods™ (reusable containers for makeup or skincare products)

  • Composed of medical grade material
  • All components are recyclable
  • FDA, RoHA, REACH Compliant
  • BPA Free
  • Lead Free
  • Latex Free
  • Leach Free Containers

M·Y·O Cosmetic Circlet™ (ergonomic spill-proof gasket)

  • M·Y·O Style Sticks™ (makeup dividers)
  • Composed of medical grade material
  • All components are recyclable
  • Hypoallergenic
  • Chemical resistant
  • FDA Compliant
  • RoHS Compliant (Restriction of Hazardous Substances)
  • Meets the US Pharmacopeia Class IV requirements

 

SUSTAINABLE MANUFACTURING (Made in Canada)

Always mindful of our carbon footprint, we strive to utilize services and materials as close to home as possible. As a result, 90% of our sourcing and manufacturing is done within North America. We are pleased to work with a manufacturer in Vancouver/Delta, Canada that is ISO 13495:2016 certified for manufacturing medical materials. This manufacturer has environmentally responsible systems in place that include a recycling program for all unused materials, and a water filtration system that reuses water during the manufacturing process.

 

INNOVATIVE PROCESS FOR A CIRCULAR ECONOMY – M•Y•O’S TAKE BACK PROGRAM

At M•Y•O Cosmetic Cases we are committed to BUILDING A POSITIVE FUTURE WITH A CIRCULAR ECONOMY while reducing waste and our environmental footprint with our Take Back Program. See our Small Business BC Community Impact Nomination.

Once our product reaches the end of its lifespan, we offer customers the opportunity to mail us their case where, in working with our manufacturer, its components become the basis for new M·Y·O Cosmetic Case or other new products. The components are put through a series of treatments and are then heated and remolded. The end of life for our cases is the start of life for another product!

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