Nettle’s Tale is a company founded on the needs & support of their customers. Brought to fruition by an incredibly successful crowdfunding campaign in 2014 (that raised more than 7 times its goal amount), honesty is at the core of this company. They produce ethically & locally made swimsuits that are designed for and modeled by local Vancouver women. The models used on their website and marketing are a diverse range of ages, size, and ethnicities, and many of them were customers before models. All of these reasons and more have contributed to creating a very loyal and engaged following of customers. Nettle’s Tale designs honest swimwear for the everyday woman (and there are a lot of them).