Island Lake Lodge has been a progressive force with Content Marketing for a number of years. Last year they made a 22 minute TV show called – Winter of our Content. This ski focused show has been syndicated across North America and was broadcast to over 300 million homes in 2016/17. The TV show is narrated and attempts to inspire through cutting edge cinematography, music and includes top level athletes. The show will still be syndicated through the winter of 2017/18. The show itself has garnered much interest from across North America from both media and guests, helping Island Lake to attain 100% occupancy in winter 2017. In conjunction with the production of this TV show, Island Lake created a number of marketing assets including several dozen photos, approximately 20 short social media video edits and had a segment in Teton Gravity Researches feature length movie – Tight Loose. The media value of the show syndication and all subsequent digital assets is in the millions of dollars.