We will win this award because #wedoitdifferent. When we began to envision the impact that we wanted to have, we knew that we needed to start with Culture first. Branding and Marketing have been around for so many years yet few people are ‘going inwards to then project outwards’ their core values that are being lived day in and day out within their businesses.
Having worked within Culture, People & Brand Development for over 15 years, we knew the secret to building sustainable businesses (and brands) was intentionally cultivating their culture before we started discussing design.
It is our ethos to encourage brands and people to define and embody their purpose first before they begin to tell their stories. We embody this within our walls by living our values through every campaign, initiative, and touchpoint that we create.
We feel our success is measured by the people we encourage to live their purpose and create a sustainable business through all aspects including their branding.