Blend Bubble Tea should win this award because they use the least costly way of marketing but still make an impact to their demographic. They use platforms such as snapchat, Instagram and Facebook for all online marketing many of which have shown to be very successful when looking at their impressions, clicks and shares.
Social Media Marketing: Constant use of stories to feature new things on the menu. Engaging customers with traveling mason jars to engage customers with the brand.
Event Marketing: Easter Egg Hunt (3 years) – Every year the company holds a tri-city wide easter egg hunt that allows customers to win prizes ranging from free bubble tea to free bubble tea for a year. Haunted House (2 years) – They have fundraised two years for Cancer and the event was a cost incurred by the business. Entrance was by donation and the store was fully converted into a haunted house maze. Canada Day at Lafarge (3 years) – Coupon give aways and sampling of all their products.