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Ay Lelum-The Good House of Design

Nanaimo, BC Best Marketer:
Top 10 Semi-Finalist
Employees: 2 In Business Since: 2016

As a small business, not only do we design and create our clothing line, develop exclusive patterns with family artwork and record our own runway music, we also do all of our own marketing. This all applies in terms of marketing, as everything that we do as a multi-generation artist family creates client engagement and loyal followers, translating to customers. Being in visual arts, we understand the power of images. Our marketing campaign revolves around obtaining the best images to post and share, gaining us social media attention. We post runway, editorial, and client in couture images, as well have frequent features in publications. We also share chronological family images in the collaborative process, including our parents in the 80’s-90’s. We also network and take part in cultural and community events, being present. This has gained us a solid following and has proven to gain positive results and sales.

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