Innovation: The most popular lifestyle hashtag on Instagram is #vanlife. We took this concept and found a niche where the typical ‘large motorhome’ experience lacked. We took the trendy concept of Minimalism (see Netflix docs etc) and married this with #vanlife and created a rental business in the unparalleled nature of the Pacific North West.
Adoption: We diversified our fleet by offering two van types that have smaller environmental footprints than typical motorhomes. With slick branding and focused customer service, we found ourselves to be fully sold out during the summer months for the second summer in a row.
Collaboration: We’ve collaborated with other companies such as Mountain Equipment Co-op (van + rock climbing event showcase), Pacific Surf School (camp and surf packages), WIRTH Hats (van used for a mental health related bike race) among others. We’ve also utilized social media platforms such as Instagram to collaborate with ‘influencers’ who’s audiences align with ours and our values.