Coast Protein is a premium brand of cricket protein bars.
There are a number of reasons why we see Coast Protein as a great candidate for the Best Concept Award. They have taken a product that hasn’t traditionality had much value, crickets, and produced them into a valuable product that has significant environmental and health impacts. Crickets leave a much lower impact on the planet than other protein sources. Compared to cows, crickets product 100 times less greenhouse gases for the same pound of protein. They also contain a lot of protein, but they are also full of calcium, zinc, iron, magnesium, Omega 3 & 6 and other essential vitamins and minerals.
They’ve been actively engaged in the community and as an example of the community buy-in they’ve received, they successfully received funding from the Knives and Forks Community Investment Co-op.
Coast Protein also tracks business impact and organizational design metrics.