Shaina Azad’s multifaceted background provided her with the upper hand in creating an eye-stopping, colour cosmetic line that took social media by storm. SUVA Beauty was created less than four years ago and started out of Shaina’s backpack. She would set up shop in food courts around the city selling her product to other artists and enthusiasts. With her business and marketing background coming together with her years of experience working in TV and Film the brand exploded overnight on social media. SUVA is now retailed in over 30 countries around the world with key brick and mortar retailers like Macy’s, Bloomingdales and Forever 21.
The brand now has contract manufacturing facilities in Italy, Canada, US and Asia. SUVA has grown significantly from a single SKU brand to now holding over 80 SKU’s. The demand for SUVA Beauty products continues to grow. The brand is expected to triple in size by the end of 2019 with new GCC and EU expansions in the works.