Elate was founded in 2014 by Melodie Reynolds on the values of kindness, community, transparency, and innovation. Our vision is to educate, empower and inspire our customers and the beauty industry to reduce waste, and create innovative solutions to solve the problem of waste in cosmetics. Each of our products are formulated to the highest EU ingredient standard. We choose fair trade and ethical ingredients that don’t put people, animals or the environment at risk. Our packaging is around 75% waste free and we continue to make efforts to become a 100% plastic free and waste free company. We work to commit up to 2% of sales to charitable causes each year through our Social and Environmental Impact Programs.
For many, putting on makeup is an automatic act, a routine. At Elate, we believe everyday routine becomes ritual when the action is more meaningful than the outcome. True beauty is in the ritual itself.