In 2014 Councils focus was to increase the marketability of Sicamous and to let people know we are “Open for Business”. Council directed staff to create a Request for Proposals for the development of a brand identity, including a logo and visual identity guide, and a communication strategy for the District of Sicamous. This initiative targeted our residents, local businesses, visitors and potential investors. In 2016 Will Creative Inc. developed and unveiled our new brand. With overwhelming Community support, the District has utilized our new brand guidelines, logo, typography, colors, graphic devices, photography and tone of voice in all our documentation, marketing, notices and community newsletters. We have implemented the changes with our merchandising and the creation of our new website and promotional video. It has enabled us to promote our economic initiatives such as our Economic Development Corporation, the Revitalization Tax Exemptions and our Hotel Valuation Study.