VIDEO: Lunapads’ Co-founders on Social Engagement and Measuring Their Impact

When Madeline Shaw and Suzanne Siemens – co-founders of Lunapads International – won the Small Business BC Award for Best Community Impact in 2013, it was the icing on the cake.

They had already gained a great deal of value from the awards nomination process itself, from the direct social engagement with their customers and peers throughout the voting process, to the taking the time to get specific about how they measure success.

What’s more, they also received tons of media exposure to help bring light to their cause, and their win also helped them legitimize the kind of social impact their company has.

See Lunapads International’s full story below:

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